Cookie Policy

Information collection and use

John Paton and Son Ltd. (hereafter referred to as Patons Taxis) is the sole owner of the information collected on this site. We are committed to protecting your privacy and we promise to treat it securely, fairly and lawfully. When we collect any personal information through our website, we will be upfront about how we will be using it.

When you visit our website, we use cookies to collect anonymous information so that we can improve your experience when you use our services. This allows us to:

  • Let you navigate between pages efficiently
  • Make our websites work
  • Improve the efficiency of our website
  • Collect statistical information to assist us to learn how customers use our website and view our products and services

With your permission we will also collect information about you to:

  • Help us answer your queries and carry out your instructions when you need us to
  • Verify you as a user and carry out other essential security checks
  • Contact you regarding our offers, products and services
  • Supply you with advertising that is more relevant to you when your are visiting ours or other websites that promote our products (retargeting cookies)
  • Track the effectiveness of our online marketing activity

What are cookies?

Cookies are small text files, that are placed on your computer, phone or tablet by websites that you visit. They are widely used to make websites work, or work more efficiently, and collect information about how you browse the site, allowing web applications to respond to you as an individual and provide information to the owners of the site.  Cookies do not damage your device, they are merely used to ‘remember’ you when you visit again.

Most web browsers allow some control of most cookies through the browser settings. Learn more about cookies by visiting www.allaboutcookies.org

What cookies we use?

Strictly Necessary Cookies: these cookies are essential in order to enable a user to move around our Websites and Apps and use their features.  Without these cookies it would not be possible to move around our website and use many of the features.

Performance Cookies: these cookies collect information about how users in general use a website, for instance which pages users go to most often. Performance cookies are used in conjunction with online tools such as Google analytics to measure the performance and effectiveness of pages and marketing in general.

Functionality Cookies: these cookies allow our Websites and Apps to retain selections you have made, for example, username or information on a feedback form and also support our live chat facility.

Third Party Cookies: Whilst using our site you may notice cookies that are from business partners of Patons Taxis. We aim to offer a website that suits your needs and in doing, so we work with third parties to ensure it works as efficiently as possible.

From time to time we may choose to include content from third party websites such as Google, YouTube, Facebook, Twitter, Instagram and others. We do not have control over cookies from these websites though it should be possible to view the cookie information on third party websites.

Targeting/Advertising Cookies: these cookies are set by digital advertising businesses for the purposes of managing the performance of adverts and offers, displaying adverts, and/or building user profiles to determine the display of adverts elsewhere. They may be used to limit the number of times a user sees an advertisement as well as help measure the effectiveness of an advertising campaign.

How to manage cookies

You have the ability to change the settings on your internet browser to accept all cookies, to notify you when a cookie is set, or to not receive cookies at any time. However, this may mean that some services on our sites cannot then be provided to you.

Find out more about how to manage cookies on www.ico.org.uk/for-the-public/online/cookies

Further information:

If you have any queries relating to this Cookie Policy, please either:

Changes to this Cookie Policy:

If this Cookie Policy changes it will be posted on this page. Please check back regularly to keep informed of updates. If we make major changes to this Cookie Policy, we will take additional steps to ensure you are informed of such changes.